Hugo Hanselmann
Director

A visionary digital transformation expert and serial entrepreneur, Hugo Hanselmann leads HuHeHa, a boutique advisory firm guiding businesses through strategy, marketing, and innovation to flourish in a digital-first world. He also co‑founded Xenios, a technology company delivering digital platforms, mobile apps, IoT solutions, and digital products across food, beverage, hospitality, and retail sectors.

With 25 years of experience in global brands and startups, Mr. Hanselmann previously served as Global Head of Digital (CDO) at AB InBev—where he established an innovation hub in Silicon Valley and shaped consumer-centric digital engagement strategies worldwide. His earlier roles include marketing leadership at Daimler, CMO at Novero, and strategic posts at Wejo and Tally Weijl. He advises boards, speaks globally on innovation and strategy, and partners with premium consultancies to drive digital growth.

​

Mr. Hanselmann completed Advanced Marketing Program at Stanford University and has an MSc, Management from the University of Groningen.

Focus Areas:

​​

ResTech Advisory (Beverage Tech)​​

​​

​

​

​

Former Employers:

​​

Anheuser-Busch InBev​​​​

​

DaimlerChrysler Financial Services

​​​​

B-Sprouts ​​​

Xenios

​​​

​​

​​

Education:

Stanford University

​

University of Groningen